Horizontal and Diagonal Integration
Skyfall Trailer.
Interview with the stars of Skyfall.
Premier of Skyfall.
Bus Poster.
James Bond Perfume/Fragrance: James Bond 008 eau de toilette.
Another example of synergy
Omega Seamaster work by Daniel Craig throughout the film.
This is synergy as the film promotes the Omega watch and the Omega watch promotes the film
'Unlock The 007 In You' Coke Zero campaign.
Educates the younger generation on James Bond and enables them to re-act scenes and become 007 themselves.
Another example of synery.
Skyfall Like Page.
Official Skyfall Site.
Article from BBC News.
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